Accendo Winery Acquired by Bettinelli Family and Jack Bittner
In a significant development for the Napa Valley wine scene, Accendo Cellars, a prestigious winery rooted in California’s viticultural legacy, is now under new ownership. The Bettinelli family, prominent figures in premium grape farming, and industry veteran Jack Bittner have acquired the acclaimed winery from the Araujo family, marking a new era for the brand while preserving its commitment to craftsmanship and quality.
A Legacy of Excellence Continues
Accendo Cellars was founded by Bart and Daphne Araujo, highly respected members of Napa’s winemaking community, known for their dedication to producing top-tier wines with profound expression and elegance. The couple established Accendo in 2013 after the sale of their iconic Araujo Estate, with the goal of creating a wine that encapsulates the heritage and future of Napa Valley Cabernet Sauvignon.
Through thoughtful vineyard sourcing and world-class winemaking techniques, Accendo has since become a symbol of Napa Valley finesse. Their small-lot wines, particularly the signature Cabernet, are renowned for their balance and aging potential.
Experienced New Ownership
The transition in ownership brings the expertise of the Bettinelli family, led by vineyard manager and winegrower Garret Bettinelli. Over decades, the family has cultivated some of the region’s most prized vineyards, supplying grapes to elite Napa wineries. By partnering with Jack Bittner, a seasoned wine executive recognized for leadership at top estates, the new owners are well-positioned to uphold and enhance Accendo’s winemaking philosophy.
Garret Bettinelli’s deep understanding of Napa’s terroir and Bittner’s strategic insight ensure Accendo maintains its identity while exploring new opportunities for growth and innovation. According to reports, major changes in production or branding are not anticipated, keeping continuity at the core.
Maintaining the Soul of Accendo
While the Araujo family steps away from ownership, their influence remains evident in the winery’s direction. The winemaking team, led by highly respected enologist Françoise Peschon and viticulturist Nigel Kinsman, continues to craft wines that reflect the Araujo legacy—delicate, expressive, and distinctly Napa.
The shared vision between the former and current owners is one of preservation and progression. This partnership ensures the brand’s founding ideals—respect for heritage, dedication to quality, and environmental stewardship—are carried forward.
Napa Valley’s Future in Trusted Hands
Situated in Oakville, Accendo Cellars holds a unique position in the heart of Napa Valley. With the Bettinelli family’s agricultural expertise and Bittner’s strategic leadership, the winery is expected to remain at the forefront of high-end California winemaking.
This acquisition exemplifies a generational shift, where seasoned growers and business leaders collaborate to uphold tradition while embracing innovation.
The Road Ahead
Wine enthusiasts can expect the same exceptional quality and meticulous attention to detail from Accendo, now with renewed energy and strategic support. The transition serves as a reminder of Napa Valley’s dynamic landscape—rooted in legacy, yet always evolving.
For a deeper understanding of Napa Valley viticulture and the significance of terroir in Cabernet wines, explore [this comprehensive resource on Napa Valley wine](https://napavalley.wine/learn/napa-valley-wine) here.
Answers to Common Questions
Who owns Accendo Cellars now?
The winery is now owned by the Bettinelli family and Jack Bittner, following its purchase from the Araujo family.
Will the winemaking team change?
No. The existing winemaking team, including Françoise Peschon and Nigel Kinsman, remains in place to ensure continuity in quality and style.
What is Accendo Cellars best known for?
Accendo is best known for its elegant Napa Valley Cabernet Sauvignon, crafted with precision and depth.
Will Accendo’s wine style change under the new ownership?
There are no current plans to change the style or direction of the wines. The goal is to preserve Accendo’s established reputation.
Where is Accendo Cellars located?
Accendo is situated in the Oakville area of Napa Valley, one of the region’s most prestigious AVAs for Cabernet production.